To elevate the Wealth Alliance Advisory Group’s (WAAG) visibility within the Wichita business community, this print campaign stood out in a cluttered landscape of standard business ads. Designed for a high net-worth audience, the ads utilized bold, custom illustrations featuring a dynamic representation of bulls—symbolizing strength, growth, and market leadership. The imagery cleverly merges the iconic bull market motif with a unique visual narrative to underscore WAAG’s innovative approach to wealth management.
Running in the Wichita Business Journal over a six-month period, the campaign aimed to position WAAG as a trusted and forward-thinking partner for individuals and businesses with $500,000 to $10 million+ in assets. The messaging emphasized WAAG’s distinct advantages, including personalized client relationships, alliances with top financial institutions like Fidelity, and a comprehensive, cost-effective approach to wealth management. By blending modernity with a classic financial symbol, the campaign conveyed the firm's ethos of innovation, trust, and expertise.
Designed to resonate with business leaders, prospective investors, and referral sources, the ads delivered a sophisticated and approachable aesthetic, further establishing WAAG as the region's premier wealth management firm.
