The Cordell Institute is a first-of-its-kind collaboration established to facilitate the emergence of ethical data-driven healthcare. By bringing together biomedical experts in human genomics with legal experts in privacy and health law, the Cordell Institute seeks to reimagine how ethics and regulations can be synchronized with technological advancements. Their work drives policies that reveal how human information can be used appropriately and effectively to build confidence and trust.
The Cordell Institute is part of Washington University in St. Louis. This presented us with some challenges since Cordell wanted a bold identity that would make them stand out. Yet they were required to maintain a clear connection with the university. We were able to created a strong, bold mark and brand system including a unique iconography system and photo style guide that would ensure they would stand out. At the same time, we utilized Washington University’s brand color palette and created a system for integrating the required Washington University / Cordell Institute logo lockup. Ultimately, the balance between these two needs was achieved and the Cordell Institute is gaining recognition as leaders in their field while benefitting from their association with the prestigious Washington University of St. Louis.
