The Make 1 Break 1 Challenge was created to promote the book Making Good Habits Breaking Bad Habits by Joyce Meyer. In addition to designing the cover I created this campaign inspired by a major point in the book, that you should only focus on making one good habit and braking one bad habit at a time. People were encouraged to take the month long challenge to "make 1 break 1" and share their acceptance of the challenge through social media. In addition to the book and TV program, participants could also find support and encouragement through a website with a variety of features including a video blog of three participants taking the challenge themselves. A mobile phone app provided inspirational quotes anytime participants needed a quick pick me up during their challenge.
