Some companies are able to easily differentiate their products based on features, quality and attributes. Water is not one of those products. The average consumer sees little difference between one brand of water and another. What they do notice is the branding, design and advertising. So when H2O Technologies came to us to create their branding from the ground up, we knew it was crucial to get it right.
The client’s original request was for a logo featuring an H2O molecule. However, this more obvious solution felt uninteresting and too scientific. It also merely repeated the name instead of adding to it in a way that would create a strong and memorable visual identity.
After lots of exploration with the letterforms, we landed on a solution that felt both unique and eye-catching. This effect was even more pronounced when viewed within the competitive landscape. Furthermore, by looking beyond obvious solutions we created a mark that shows “water” in a memorable and engaging way that also highlights and reinforce the name of the brand.
The identity and branding have given H2O Technologies a smart, ownable and memorable look that continues to make a great impression on their customers and partners. It has proven to be instrumental in helping them to stand out in a crowded market that is far too easy to get lost in.
