This campaign concept for AT&T targeted apartment owners who need to provide phone, TV and internet services to their tenants. A rich media banner features a short video highlighting the various needs a typical apartment dwelling family has to be connected. The website features a video that plays following the speed of the viewer's scrolling action. At certain points of the video information bubbles pop up highlighting specific technology that the tenant in the video is interacting with, such as checking his phone or watching TV.
