For their 21st Design Show, the St. Louis AIGA invited us to create the branding and materials since we had won Best in Show the year before for our Black Rep Theatre posters. Traditionally, the show's branding draws inspiration from that year's number. The obvious association with 21 as the legal drinking age served as the inspiration for the visual identity.
In addition to the standard needs like printed invitations and a website, we created branded growlers of beer that were hand delivered to each firm and agency in town as a "last call" for entries.
