The branding for Homer G. Phillips Memorial Hospital pays homage to a historical figure while creating a modern, accessible identity for the community. Homer G. Phillips, a St. Louis attorney and civil rights leader, was instrumental in advocating for the construction of a hospital that served African Americans during segregation. His namesake hospital became a symbol of hope, progress, and top-tier medical care for the city’s Black residents. Although the original hospital closed in 1979, its legacy lives on, and this branding seeks to honor that legacy in a contemporary context.

The logo design is a clean and timeless emblem that merges the letter "H" with the universally recognized medical cross. This deliberate design choice ensures that the logo is both functional and meaningful. It identifies the facility as a hospital while also customizing it uniquely to Homer G. Phillips. The simplicity of the mark ensures it remains versatile and recognizable across a wide range of uses.

By marrying history with modern design, this branding positions Homer G. Phillips Memorial Hospital as a vital and enduring institution. It honors the legacy of its namesake while looking toward a future defined by accessibility, innovation, and healthcare excellence for the St. Louis community.

Poster series for the 2014-2015 season at the Black Rep Theatre in St. Louis.

Best of Show - AIGA St. Louis Design Show 20

Gold - Graphis Design Annual 2016

Gold - Graphis Poster Annual 2016

The Cordell Institute is a first-of-its-kind collaboration established to facilitate the emergence of ethical data-driven healthcare. By bringing together biomedical experts in human genomics with legal experts in privacy and health law, the Cordell Institute seeks to reimagine how ethics and regulations can be synchronized with technological advancements. Their work drives policies that reveal how human information can be used appropriately and effectively to build confidence and trust.

The Cordell Institute is part of Washington University in St. Louis. This presented us with some challenges since Cordell wanted a bold identity that would make them stand out. Yet they were required to maintain a clear connection with the university. We were able to created a strong, bold mark and brand system including a unique iconography system and photo style guide that would ensure they would stand out. At the same time, we utilized Washington University’s brand color palette and created a system for integrating the required Washington University / Cordell Institute logo lockup. Ultimately, the balance between these two needs was achieved and the Cordell Institute is gaining recognition as leaders in their field while benefitting from their association with the prestigious Washington University of St. Louis.

This campaign for AT&T was aimed at college students who knew international students who were looking for a cell phone service provider. For each referral that signed up, the student who referred them would earn $25, up to a total of $575. The campaign utilized fun, eye-catching illustrations that spoke to the kinds of things college students might buy with the extra cash.

For small business week AT&T was looking to promote the concept of agility and wanted to use Chris Gardner to do it. Chris's story was made famous by the movie Pursuit of Happyness featuring Will Smith.

We decided the best way to both define and promote agility was to allow small business owners along with Chris to tell their stories of agility and what the term means to them. #AGILITYIS became a hashtag that business owners could use to share these insights through social media.

We also introduced The AGILITY Challenge, a contest where small business owners could enter for a chance to win $50,000.

The campaign was a huge success garnering some of the most positive responses AT&T has ever experienced on their social channels. We also gained lots of extra, unsolicited exposure due to Chris's notoriety. 

Some companies are able to easily differentiate their products based on features, quality and attributes. Water is not one of those products. The average consumer sees little difference between one brand of water and another. What they do notice is the branding, design and advertising. So when H2O Technologies came to us to create their branding from the ground up, we knew it was crucial to get it right.

The client’s original request was for a logo featuring an H2O molecule. However, this more obvious solution felt uninteresting and too scientific. It also merely repeated the name instead of adding to it in a way that would create a strong and memorable visual identity.

After lots of exploration with the letterforms, we landed on a solution that felt both unique and eye-catching. This effect was even more pronounced when viewed within the competitive landscape. Furthermore, by looking beyond obvious solutions we created a mark that shows “water” in a memorable and engaging way that also highlights and reinforce the name of the brand.

The identity and branding have given H2O Technologies a smart, ownable and memorable look that continues to make a great impression on their customers and partners. It has proven to be instrumental in helping them to stand out in a crowded market that is far too easy to get lost in.

These pieces were created to enable sales reps to share Rebel Yell's story, brand and product line with distributors. The app allows them to share the content in-person on a tablet. While the printed kit functioned as an engaging leave behind piece and reference tool for the distributor.

Packaging created for custom phone cases made as gifts for our agency's AT&T clients. Each package featured a special message written for each client.

Graphis Design Annual 2016 - Silver

St Louis Addys 2015

AT&T wanted to get word out about the 20% discount they offer to military members and their families. As we researched the competitive landscape, we discovered that AT&T was one of the only carriers that allowed the family members of soldiers to sign up for a military discount. We also started getting a clearer picture of the hardships and daily burdens encountered by the spouses of deployed soldiers, which helped us to realize how important the ease of signing up for the discount themselves really was.

We turned that insight into an opportunity to acknowledge the role of these “household commanders” and let them know about AT&T’s effort to make their busy lives a little easier. The creative concept was driven by the use of match cuts between scenes of deployed spouses and household commanders, which emphasized the comparable hard work and sacrifice of each.

What was originally a client request for emails and web banners turned into one of the largest video shoots our agency ever shot for our biggest client. It was evidence of the momentum that can quickly build behind a simple, insight driven idea that seeks to touch hearts on its way to changing minds.

This campaign was introduced by AT&T during Small Business Week. Rather than focus on themselves, we encouraged AT&T to shine the spotlight on a unique small business and show the impact that they have on their local community.

The Crystal River Partners website embodies clarity, restraint, and modern sophistication, reflecting the firm's commitment to strategic, trustworthy investment and partnership. Designed with a clean, intuitive user experience, the site effectively conveys Crystal River's core values: purposeful growth, disciplined investments, and enduring relationships.

The design aesthetic combines modern minimalism with subtle visual elements that convey trust and professionalism. A restrained color palette and typography bring a timeless quality to the site, while generous use of white space ensures a sense of calm, focus, and approachability.

The content strategy highlights Crystal River's expertise and vision, guiding visitors seamlessly through the firm's mission, investment approach, and portfolio. Key messaging is concise and impactful, balancing storytelling with precision to appeal to investors and potential partners. Strategic use of imagery further reinforces themes of stability, growth, and natural progression—mirroring the metaphor of a "crystal clear river."

The result is a website that not only stands out for its design sophistication but also serves as an effective platform for building trust and forging connections, aligning perfectly with Crystal River Partners' mission of creating purposeful investments and sustainable partnerships.

The Court of Honor campaign pays tribute to patriots who dedicated their lives to serving their country and community. This project introduces a special addition to Greenlawn Memorial Park—a memorial garden designed to honor veterans, community servants, and individuals who cherished the ideals of America. The campaign's core elements—a cinematic video spot and a dedicated website—highlight the significance of this meaningful tribute.

The commercial video spot encapsulates the essence of patriotism, portraying the lives and values of those who embody the American spirit. It invites viewers to reflect on the question, “What does it mean to be a patriot?” while showcasing the beauty and reverence of the Court of Honor.

The accompanying website, www.CourtofHonor.net, provides an interactive experience where visitors can explore the unique features of the memorial garden. From eagle companion niches to tranquil reflection pools, the site outlines the thoughtful design that celebrates those who stood for the principles and ethics of the nation. Visitors can also find details about the memorial's purpose, amenities, and options for reserving a space for their loved ones.

This campaign captures the solemn yet inspiring spirit of the Court of Honor, encouraging the community to celebrate the legacies of those who truly made America great. Through a blend of heartfelt storytelling and an elegant digital platform, the project stands as a fitting tribute to patriotism, service, and love for country.

Rebel Yell Bourbon wanted their product to appeal to a younger, modern audience. The old bottle design featured a confederate soldier on the front. While that label design had been discontinued for some time, the association still lingered.

For our Rebels Uncaged campaign, we embraced the rebel spirit, but steered it in a direction that spoke to living free and unfettered. To doing your own thing and living life without restraints.

We chose four motorcycle builders from across the country to build bikes that were then given away in a contest that garnered a ton of attention and enthusiasm from our audience and the biker community. In addition to the giveaway we created content highlighting the builders and the spirit of the campaign with the goal of making Rebels Uncaged less about a contest and more about a culture.

The campaign was so successful that we are now gearing up to do it again in 2017.

This commemorative book showcases a year in photos from the various outreaches of Joyce Meyer Ministries. The book utilizes a clean and simple design with a flexible grid system that allows for interesting pairings, croppings and layouts of photos in order to bring out the full drama of the images and tell the stories of their subjects.

Various illustration work

BetterFutureLabs is a startup studio dedicated to leveraging New Jersey's untapped potential to support diverse entrepreneurs, foster innovation, and attract investment. Positioned as an incubator for a broad spectrum of startups and ventures, BetterFutureLabs focuses not on creating products or services itself but on nurturing the ideas and businesses of others. The challenge was to design a logo that reflected this core purpose.

The resulting identity is a dynamic circular mark with an open center, symbolizing the studio's role as an incubator—offering support, protection, and growth for its startups while remaining adaptable to their varied industries and innovations. The use of simple, arrow-inspired elements nods to forward movement, progress, and coding, while the vibrant yellow conveys optimism and energy. This logo functions as a flexible framework, able to incorporate icons or stand alone as a distinct and cohesive mark.

By encapsulating BetterFutureLabs' mission to unite New Jersey's strengths, drive innovation, and build a better future, this brand identity not only distinguishes itself but also provides a versatile foundation for further brand applications and initiatives. This logo serves as a visual reminder of BetterFutureLabs' promise: to incubate ideas that shape tomorrow.

As a result of the economic recession, people looking for car or house loans had a greater concern about finding the right loan to fit their needs. They obviously didn't want a loan that was too small, but also didn't want to be locked into a loan that was too big for their unique life situation. For this campaign for INTRUST Bank we developed the line "Loans to match your life." with images showing people paired with a car or house that visually matched them. The message was that INTRUST Bank would help you to find the loan that was the right fit for you. 

BickHealth provides hospitals with technology solutions that allow patients to access their personal healthcare data and communicate better with their doctors. The current state of a this data can be visualized as trapped inside an impenetrable, black box that patients can’t access. The mark we created for BickHealth represents the data being freed from that box. The hand drawn scribbles and type are in stark contrast to the hard edges of the box and convey the humanity and individuality of each patient who can now access their personal information which was previously trapped inside the healthcare institutions.

Throughout the brand launch we continually looked for ways to communicate the concept behind the new branding. To demonstrate BickHealth’s commitment to acknowledging the humanity and individuality of every person, we produced letterpress business cards with individualized squares and personal signatures for each member of the team. We even challenged ourselves to think beyond the traditional branded coffee mug with mugs featuring heat-activated ink. As coffee is poured into the cup the closed black box transforms into the orange, opened up box representing the freeing of healthcare data.

For BickHealth’s website we avoided anything that felt like fluff or information overload. Instead we opted for a clean, simple, to-the-point approach. We wanted visitors to be able to quickly and easily understand who BickHealth is and what they do. Likewise, we wanted them to see and hear from the real people behind the company in the form of photos, bios and a blog where team members shared articles and insights highlighting their specific areas of expertise.

We dug deep to understand BickHealth’s values, purpose and mission and utilized those insights from the beginning. Doing so allowed us to avoid the visual trends of similar companies in the tech and healthcare space and build a strong brand that is both different and meaningful.

Like many churches, Victory Church had no established branding system or guidelines in place. As a result, their visual approach lacked cohesion and didn’t help to set them apart or distinguish them. Beginning with the existing logo and a single green color they currently used, I built a visual system that complimented the existing branding and reinforced their unique identity. I extended the brand color palette to include a darker shade of green and a bright yellow that, when mixed, created the existing green color currently in use. I also supplied them with a “tool kit” of graphic elements and building blocks that could be utilized to create future branded materials and content. These consisted of patterns, frames, holding shapes and additional elements inspired by the “V” of the existing logo. By creating a visual system inspired by the logo and building a color palette based on the current brand color, I was able to ensure that the new branding gave Victory Church a unique, ownable look that reinforced the brand and distinguished them in the St Louis community.

The Hand of Hope exhibit was on display at the annual Joyce Meyer Women's Conference at the Edward Jones Dome in St. Louis. The display highlighted various outreaches of Joyce Meyer Ministries. It was created to look like a partially built house inspired by the houses JMM had helped build after a massive earthquake in Haiti left many people there homeless.

Strategically placed messaging outside the arena directed people to the exhibit.

For their 21st Design Show, the St. Louis AIGA invited us to create the branding and materials since we had won Best in Show the year before for our Black Rep Theatre posters. Traditionally, the show's branding draws inspiration from that year's number. The obvious association with 21 as the legal drinking age served as the inspiration for the visual identity.

In addition to the standard needs like printed invitations and a website, we created branded growlers of beer that were hand delivered to each firm and agency in town as a "last call" for entries.

This campaign was created to promote AT&T's mobility solutions and was targeted towards people who are on the go and need the ability to work anywhere. The message is that whether your at home, the office, the park, or anywhere else, AT&T has you covered with solutions to keep you connected and working.

The “ST. LOU IS:” poster series celebrates the heartbeat of St. Louis—the people who call it home. Unlike campaigns designed to attract tourists or big businesses, this project focuses on the city's long-time residents, often overlooked in traditional narratives. These "everyday" citizens, though not widely recognized or celebrated, embody the unique spirit and authenticity of St. Louis.

This initial poster serves as a vibrant introduction to a larger series, each featuring a different individual whose personal story shapes their definition of what "ST. LOU IS." The artwork blends bold, layered visuals with raw, authentic storytelling, weaving together the colorful and complex elements of their lives in the city. The goal is to embrace the messiness and beauty of real-life experiences in a genuine urban community.

This project debuted in the St. Louis AIGA Design Show 26 and represents the first step in a broader campaign to highlight the diverse voices and stories of St. Louis residents. Future posters will continue to shine a light on the rich tapestry of the city by exploring what makes it feel like home through the eyes of its people.

This website was created to educate visitors on the lessons AT&T has learned over the years about recovering communication networks after a natural disaster. The site features full screen video backgrounds for each page highlighting a different lesson learned.

Posters for Beyond the Addys, a post-Addy awards event were winners tell the stories behind the winning entries.

For Rebel Yell's brand revamp we shot original photography aimed at capturing the modern day rebels that we also hoped to appeal to. With a limited budget we used friends and friends of friends as our models for a one day, run and gun shoot. A majority of the images we captured were used on Rebel Yell''s Facebook page where the brand immediately saw a huge increase in likes, shares and comments to posts featuring the updated look and imagery.

Environmental design at the Joyce Meyer Women's Conference at the Edward Jones Dome in St. Louis.

Campaign to promote the convenience of online banking with INTRUST Bank.

Editorial spreads created for Enjoying Everyday Life magazine.

For the article Providing Free Medical and Dental Care in Cambodia I created a type treatment inspired by Khmer type face used in Cambodia.

Overcoming Emotional Wrinkles features and image of an iron on one page and the shape of the iron pressed into the wrinkled fabric on the opposite page, suggesting that the fabric was ironed by the two pages coming together.

Why Did This Happen To Me? is an article about human trafficking victims who have been forced into lives of prostitution. The image and type treatment suggest the way these girls feel, that their beauty and femininity has been shattered and that they are now broken.

Illustrated book covers for a series of "cozy mysteries," a murder mystery genre that aims to be more light-hearted than what might be expected from a typical murder mystery novel.

The client was a delight to work with. Much easier than she was when I was a kid and she forced me to clean up my room.

Annual report created for Joyce Meyer Ministries highlighting their various outreaches along with Joyce's personal story.

I created this self-promotional piece for an ad agency I was interested in working at. I wanted to communicate that I was a problem solver and thinker who believed in great ideas as well as great design. For an extra touch of creepy, I dropped this piece of on Halloween. I received a response and had an interview setup that day, and got the job not long afterwards.

Wichita Homebound Outreach is a non-profit, social service group located in Wichita, Kansas. They reach out to low-income, elderly, homebound individuals and provide them with opportunities for social interaction. For this brochure I wanted to give the reader a glimpse into the unseen world of the people WHO helps. Most of their days are spent alone, longing for some form of human interaction. By truly highlighting the problem in a moving way and then showing the solution WHO provides, the audience was likely to be much more engaged and moved to act in the form of donations and volunteering.

This campaign concept for AT&T targeted apartment owners who need to provide phone, TV and internet services to their tenants. A rich media banner features a short video highlighting the various needs a typical apartment dwelling family has to be connected. The website features a video that plays following the speed of the viewer's scrolling action. At certain points of the video information bubbles pop up highlighting specific technology that the tenant in the video is interacting with, such as checking his phone or watching TV.

To elevate the Wealth Alliance Advisory Group’s (WAAG) visibility within the Wichita business community, this print campaign stood out in a cluttered landscape of standard business ads. Designed for a high net-worth audience, the ads utilized bold, custom illustrations featuring a dynamic representation of bulls—symbolizing strength, growth, and market leadership. The imagery cleverly merges the iconic bull market motif with a unique visual narrative to underscore WAAG’s innovative approach to wealth management.

Running in the Wichita Business Journal over a six-month period, the campaign aimed to position WAAG as a trusted and forward-thinking partner for individuals and businesses with $500,000 to $10 million+ in assets. The messaging emphasized WAAG’s distinct advantages, including personalized client relationships, alliances with top financial institutions like Fidelity, and a comprehensive, cost-effective approach to wealth management. By blending modernity with a classic financial symbol, the campaign conveyed the firm's ethos of innovation, trust, and expertise.

Designed to resonate with business leaders, prospective investors, and referral sources, the ads delivered a sophisticated and approachable aesthetic, further establishing WAAG as the region's premier wealth management firm.

This campaign for INTRUST Bank targeted the parents of teens to make them aware of how little their kids may know about managing money and the solutions INTRUST Bank offered. Student accounts came with tools that allowed parents to track their teens account activity as well as educational materials to help parents talk to their kids about finances.

These greeting cards were sent from account managers to their small business clients inviting them to get in touch to discuss the many services AT&T has to offer. The illustrations with hand drawn type convey a more causal and personal touch and helped separate these cards from what could easily be mistaken as bulk mail selling AT&T services.

I designed this poster for my son's first birthday which also happens to land on Christmas. The current plan is to design a new one for him every year, although I'm a little worried about what the collection will look like by the time he's thirty.

NextStep for Life is a wonderful organization that helps developmentally disabled individuals in Jefferson County, Missouri find independence through job training, employment opportunities and independent living.

NextStep needed to reach out to large donors as well as potential volunteer groups for support. They had materials, a website and a social media presence that told about what they did, but they really didn't have anything that got to the heart of their mission and why it mattered so much.

We decided that rather than focus on programs, numbers, etc. we needed to truly tell the stories of the people that they helped. Understanding not just who they are now, but their childhood and the experience of their families would give our audience the human, emotional connection they needed in order to really get behind and support NextStep. The format of a larger, premium brochure was more likely to get noticed by potential donors and provided for a more intimate reading experience. It also provided the real estate to truly spotlight individual stories along with past and present day photos.